SALVO Brand Identity
+ Multi-Restaurant Website

SALVO is an Italian restaurant based in Toronto, Canada. Inspired by the speedy races and steady paces of Italy. SALVO was part of a suite of restaurants including the Oxley Public House that shared little in common. We aimed to create a brand identity for SALVO that would be iconic, and a website template that could be a common thread for all the restaurants of Broadcloth Hospitality.

Client
Broadcloth Hospitality

Services
Design Strategy, Identity, Logo Design, UX/UI, Website Design, Art Direction

KEY RESULTS

3,100%

6X

#1

Increase in visitors

Amt. of online ordering

In search results for 'Oxley'

 Fine dining means anticipating
the customer's needs.

Each design includes ✨the floating frame✨ that follows the user through the single-page site experience giving all the navigations a front-row seat at all times.

 Order apps without an app.

Providing the user with the ability to avoid using an app while supplying the same accessible opportunities as an app was achieved by merging the familiar UX of both into
a singular hybrid experience.

LOGO BADGE + WORDMARK

CONSTRUCTION

COLOUR + TYPOGRAPHY

SALVO provides quality Italian food and drinks
for busy adventurers who want an immediate local authentic experience
because they seek community and storytelling.

SpeEdY RaCes + sTeADy PaCes:

In iTalY, People are Powered by the suN.
The workday is more of a suggestion.

Great food isn’t an expense; it’s a pastime.
It’s authentic, respected, and accessible.
No novelty, fewer ingredients, more quality, more often.

‘Al dente’ is how we describe ourselves.

We take the simple things seriously, like mixing Campari with soda
so that you can enjoy the simple things, like the company of your family.

At SALVO we don’t move fast because we’ve been efficient with our time.
That’s why it tastes so good, no matter what time of day you show up.