Mr.Clean Re-Brand
How do you get women to want to pick up an ageing bald man off the shelf?
The Mr.Clean 'Legendary' rebrand consisted of larger than life sizing of Mr.Clean to emphasize the power and strength of his products. Working with Chase group the bold colours amplifying the existing iconic brand elements and reflecting the Mr.Clean's core values with clean, powerful, refreshing designs.
Client
Procter & Gamble
Role
Art Director
Agency
Leo Burnett
Services
Design Strategy, Package Design, Branding, Art Direction
