RICE KRISPIES SQUARES
Over the last 80 years, the traditional look of Snap, Crackle and Pop has remained untouched. And while these nostalgic characters are beloved by most, unfortunately, today's tweens don't see them in the same light.

We refreshed the look and feel of Snap, Crackle, and Pop to appeal to tweens in a way they can relate to. The concept was built around the product insight that Rice Krispies Squares take two already extraordinary things (Marshmallows & Rice Krispies) to create some extra-extraordinary.

This came to life by taking environments grounded in reality and transforming them into an ooey-gooey fantastical landscape.
Role
´╗┐Kellogg's Rice Krispies Squares
Services
Strategy, Storyboarding, Re-Branding, Art Direction

CHARACTER DESIGN

CHARACTER DESIGN

CHARACTER DESIGN

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CONCEPT ART

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CREDITS //

Art Director  - JVB
Copywriter - Justin Tabakian
Creative Director: Sam Cerullo, Sean Gannan                 
Producer: Shannon Farrell         
Animation/Modelling: Buck
Sound/Music: TA2 West

CREDITS //

Art Director  - Jake Van Buskirk
Copywriter - Justin Tabakian
Creative Director: Sam Cerullo, Sean Gannan                 
Producer: Shannon Farrell         
Animation/Modelling: Buck
Sound/Music: TA2 West

CREDITS //

Art Director  - Jake Van Buskirk
Copywriter - Justin Tabakian
Creative Director: Sam Cerullo, Sean Gannan                 
Producer: Shannon Farrell         
Animation/Modelling: Buck
Sound/Music: TA2 West