RICE KRISPIES SQUARES
Over the last 80 years, the traditional look of Snap, Crackle and Pop has remained untouched. And while these nostalgic characters are beloved by most, unfortunately, today's tweens don't see them in the same light.

We refreshed the look and feel of Snap, Crackle, and Pop to appeal to tweens in a way they can relate to. The concept was built around the product insight that Rice Krispies Squares take two already extraordinary things (Marshmallows & Rice Krispies) to create some extra-extraordinary.

This came to life by taking environments grounded in reality and transforming them into an ooey-gooey fantastical landscape.
Role
Kellogg's Rice Krispies Squares
Services
Strategy, Storyboarding, Re-Branding, Art Direction

CHARACTER DESIGN

CHARACTER DESIGN

CHARACTER DESIGN

SCP_Old_RKSB_jvb
41051929031_be36433527_b
41051929601_b037643851_b
39243477500_79eeb0e57e_b

CONCEPT ART

40343902784_12e3205c91_b
26181704037_dcba60fab3_b
40343903634_cf5e1de1c3_b
40343903644_aceb4066e6_b

CREDITS //

Art Director  - JVB
Copywriter - Justin Tabakian
Creative Director: Sam Cerullo, Sean Gannan                 
Producer: Shannon Farrell         
Animation/Modelling: Buck
Sound/Music: TA2 West

CREDITS //

Art Director  - Jake Van Buskirk
Copywriter - Justin Tabakian
Creative Director: Sam Cerullo, Sean Gannan                 
Producer: Shannon Farrell         
Animation/Modelling: Buck
Sound/Music: TA2 West

CREDITS //

Art Director  - Jake Van Buskirk
Copywriter - Justin Tabakian
Creative Director: Sam Cerullo, Sean Gannan                 
Producer: Shannon Farrell         
Animation/Modelling: Buck
Sound/Music: TA2 West