Parachute Coffee Brand Identity

Parachute Coffee is an online coffee subscription service that ships coffee to people's doors faster than anyone else. The goal we succeeded in was to get freshly roasted coffee to the customer's kitchen conveniently and on their schedule and become Canada's #1 coffee subscription which we accomplished before the company was acquired in 2021.

Role
Creative Lead + Product Designer
CO-FOUNDER

Services
Logo Design, Strategy, UX/UI, Photography, Illustration, Website Design, Art Direction

Insight : When North American's think of 'fresh' coffee they think of freshly brewed, NOT freshly roasted.

Idea: Treat coffee like it's perishible produce, and compliment it with a fresh approach to branding.

Results: ✨Became Canada's #1 Coffee Subscription in the first 3 years, won multiple design awards, and exited with an acquisition in 2021.✨