Parachute Coffee Website
PARACHUTE COFFEE CO. is based in Toronto, Canada. An e-commerce service that delivers fast and fresh coffee all across North America. This was the 4th website (see bottom for others) we shipped at Parachute in 6 years. With this website, we aimed to do a full custom build of a website that could outperform our previous Shopify iterations in sales, conversion, and customizable user controls.
Role
Creative Lead + Product Designer
CO-FOUNDER
Services
Design Strategy, Design System, UX/UI, User-Flows, Product Design, Website Design, Art Direction
JVB_Parachute_Header_Website_2023_3

KEY RESULTS

1400%

320%

#1

Increase in conversion rate

Increase in pageviews

In Canadian search results for 'Coffee Subscription'

Parachute Coffee is delivered fast and fresh, and we wanted our user experience to be no different.

Screen-Recording-2023-02-20-at-9.23.28-PM.mov-high
Parachute-Website-Scroll-1-ipad-2.mp4-high-1
Parachute-Website-Scroll-1-ipad-2.mp4-high

MOBILE FIRST

A product page for the modern shopper. Specifically designed with simplicity in mind for acquisition
and control in mind for on-going retention.

Screenshot-2023-02-23-at-12.43.09-AM
Screen-Recording-2023-02-20-at-9.44.39-PM.mp4-high
Screen-Recording-2023-02-20-at-9.44.39-PM.mp4-high-1

'THE COFFEE CALCULATOR'

A guided experience that customizes the perfect personalized subscription.

Screenshot-2023-02-23-at-12.49.05-AM
Screenshot-2023-02-23-at-12.50.15-AM
Screenshot-2023-02-23-at-12.50.42-AM
Screenshot-2023-02-23-at-12.50.23-AM
Screen-Recording-2023-02-20-at-9.42.09-PM.mp4-high
Screen-Recording-2023-02-20-at-9.42.09-PM.mp4-high-1
Screenshot-2023-02-23-at-12.43.09-AM

THE USER JOURNEY

From online to offline and back.

Screenshot-2023-02-23-at-2.02.06-AM
JVB_Parachute_Circa2014_moodboardArtboard-1
JVB_Parachute_Circa2014_moodboardArtboard-1-copy
JVB_Parachute_Circa2014_moodboardArtboard-1-copy-2
JVB_Parachute_Circa2014_moodboardArtboard-1-copy-3