CO-FOUNDER 

CREATIVE LEAD + PRODUCT DESIGNER

CO-FOUNDER 

CREATIVE LEAD + PRODUCT DESIGNER

CO-FOUNDER
CREATIVE LEAD + PRODUCT DESIGNER

CO-FOUNDER
CREATIVE LEAD +
PRODUCT DESIGNER

CO-FOUNDER
CREATIVE LEAD + PRODUCT DESIGNER

- Role -

- Role -

- Role -

- Role -

PARACHUTE COFFEE CO.

PARACHUTE COFFEE CO.

PARACHUTE COFFEE CO.

PARACHUTE COFFEE CO.

- Company -

- Company -

- Company -

- Company -

- Company -

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Parachute Coffee is delivered fast and fresh, and we wanted our user experience to be no different.

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KEY RESULTS

1400%

320%

#1

Increase in conversion rate

Increase in pageviews

In Canadian search results for 'Coffee Subscription'

MOBILE FIRST

A product page for the modern shopper. Specifically designed with simplicity in mind for acquisition
and control in mind for on-going retention.

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'THE COFFEE CALCULATOR'

A guided experience that customizes the perfect personalized subscription.

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THE USER JOURNEY

From online to offline and back.

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