Parachute Coffee Website

PARACHUTE COFFEE CO. is based in Toronto, Canada. An e-commerce service that delivers fast and fresh coffee all across North America. This was the 4th website (see bottom for others) we shipped at Parachute in 6 years. With this website, we aimed to do a full custom build of a website that could outperform our previous Shopify iterations in sales, conversion, and customizable user controls.

Role
Creative Lead + Product Designer
CO-FOUNDER

Services
Design Strategy, Design System, UX/UI, User-Flows, Product Design, Website Design, Art Direction

KEY RESULTS

1400%

320%

#1

Increase in conversion rate

Increase in pageviews

In Canadian search results for 'Coffee Subscription'

Parachute Coffee is delivered fast and fresh, and we wanted our user experience to be no different.

MOBILE FIRST

A product page for the modern shopper. Specifically designed with simplicity in mind for acquisition
and control in mind for on-going retention.

'THE COFFEE CALCULATOR'

A guided experience that customizes the perfect personalized subscription.

THE USER JOURNEY

From online to offline and back.