HPV IS THE LAST THING PARENTS ARE THINKING ABOUT.

To bring HPV vaccination top of mind for parents, we created the Tween Milestones campaign.

A campaign that celebrates this in-between phase in a child's life. It was filled with moments all parents recognized and related to, and we aired each milestone on morning primetime television, where parents would be watching. From VERY awkward side hugs to B.O that'd make any parent say O.M.G, we turned these signs of growing up into reasons why parents should get their child vaccinated.

Additional Spots

HPV.com