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ART DIRECTION • PRINT • COMMERCIAL • SOCIAL MEDIA

FLOW water's star-studded campaign promoted healthy hydration using the widest range of celebrities possible to amplify the brand's visibility and credibility celebrating the same common theme – we're all 60% water.
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ART DIRECTION • PRINT • UX/UI • WEBSITE DESIGN • COMMERCIAL

Opzelura needed to reach two multiple demographics for it's topical cream that solves 2 different treatments. We split a website into two mirror categories with complimentary commercials and campaigns for each.
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ART DIRECTION • PRINT • WEBSITE DESIGN • COMMERCIAL • SOCIAL MEDIA

Rice Krispies TREATS FOR TOYS was a heartwarming campaign for Kellogg's that encouraged families to create toy-shaped Rice Krispies treats and share their creations on social media. For each shared treat Kellogg's donated to the Salvation Army to purchase real toys for children in need.
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ART DIRECTION • PRINT • WEBSITE DESIGN • COMMERCIAL • SOCIAL MEDIA

Gain laundry detergent is no ordinary household brand. With a cult following of 'Gainiacs" their customers thrive on the playful tone of their brand. The 'Seriously Good' Campaign included a brand book, e-commerce website and an always-on campaign strategy that won multiple awards over 2 years.
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ART DIRECTION • PRINT • ILLUSTRATION

TD Bank sought a distinct brand update. We refined their design system, using black-and-white photography to highlight their brand colors and modernize their look. New graphic elements, an illustrative typeface, and icons added playfulness, refreshing the TD brand across all campaigns.
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ART DIRECTION • PRINT • BRANDING

The UP Express campaign needed to define a brand for first impressions of luxury and convenience while establishing the fast  25-minute train service across an extremely large ad-buy without feeling repetitive.
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ART DIRECTION • SOCIAL MEDIA CAMPAIGN

IKEA Inspogram was a social media campaign to celebrate IKEA's 40th Anniversary by giving away IKEA products by filling in user-submitted photos of empty spaces within their homes where we would photoshop in IKEA products to announce they won.