Tea without 
the baggage.

MAD TEA

Mad Tea delivers a revolutionary tea experience with compostable pods designed for Nespresso machines, merging superior taste, speed, and sustainability.
The goal we succeeded in was to craft a premium, eco-friendly product that made tea a stylish and convenient ritual for eco-conscious consumers, offering bold flavors and seamless integration into fast-paced lifestyles.
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OVERVIEW // 2025

Mad Tea Brand

Role

Design Director

Services

Logo Design, Design Strategy, Design System, UX/UI, Package Design, Email, Website Design, Product Design, Illustration, Art Direction

Tools

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Logo

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🔎

The iterative process of designing the Mad Tea logo consisted of thoroughly exploring what can create 'oddities' with ligatures to give the logo an ownable, iconic and memorable 'madness' itself.

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The palette was designed to reflect the essence of the unique flavors, combining vibrant hues with a retro charm that honors tradition while embracing innovation. Its flexibility allows for seamless expansion, supporting a continually evolving tea experience.

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Packaging

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Art Direction

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Website Design

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Email

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