Tea without 
the baggage.

MAD TEA

Mad Tea delivers a revolutionary tea experience with compostable pods designed for Nespresso machines, merging superior taste, speed, and sustainability.
The goal we succeeded in was to craft a premium, eco-friendly product that made tea a stylish and convenient ritual for eco-conscious consumers, offering bold flavors and seamless integration into fast-paced lifestyles.

OVERVIEW // 2025

Mad Tea Brand

Role

Design Director

Services

Logo Design, Design Strategy, Design System, UX/UI, Package Design, Email, Website Design, Product Design, Illustration, Art Direction

Tools

Logo
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The iterative process of designing the Mad Tea logo consisted of thoroughly exploring what can create 'oddities' with ligatures to give the logo an ownable, iconic and memorable 'madness' itself.

The palette was designed to reflect the essence of the unique flavors, combining vibrant hues with a retro charm that honors tradition while embracing innovation. Its flexibility allows for seamless expansion, supporting a continually evolving tea experience.

Packaging
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Art Direction
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Website Design
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Email
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